Alli Paolone’s Story

As a single mom to 3 amazing kids: Vincent, Carson, and Avery. When I have spare time, I love to dance (captain of my dance team in high school), try new recipes, attend concerts (over 130 in the books) and sit on the beach with a big sweatshirt on.  I am a lover of all things that make you feel good (like Andy Grammer). I am a firm believer in paying it forward, always being thankful and loving out loud.



  • Social Media Implementation 80%
  • Digital Marketing 80%
  • Strategy Development 60%
  • Customer Happiness 90%

I have always been strangely pulled towards marketing and promotions. What solidified it for me my first day at iHeart Radio. I was going to be a teacher, but the moment I walked into iHeart Radio’s studio, I knew where my heart belonged. Working in a large industry with some of the leading names in radio fueled my passion to work in social media and marketing. Long before this though, I was raised by my single, musician father. I was the director of PR campaigns for his band. I sold merchandise, created flyers and even would get on stage to decorate promotional displays. Watching my dad be a successful entrepreneur on and off stage, set the foundation for what would later be a growing entrepreneurial mindset.

I am going to take the world on, by leaning in.

How I Manage Life As A Social Media Manager

During the Twitter chat last night someone said something fascinating to me. “How do you take a break from social media when it’s your job?” The answer is honestly not simple. It can be tough to take a break from the ever continuous duties of being a social media...

Now Recording Season 2 Of Monday Morning Mimosas

Who wants a guest spot on Monday Morning Mimosas season 2? Let's talk about all the tools you have in your pocket and how you've blown up the internet...while drinking mimosas. Listen to season one on...

THIS Is How You Add Someone To Your Facebook Ad Manager

Here’s how you add someone to your Facebook ad manager or advert account in under 12 steps. Take a look at the step-by-step guide (with screenshots!).

The Social Media Editorial Calendar You Need In Your Life

Over this past weekend I had the great honor in helping educate young teen entrepreneurs on the world on social media, marketing, and branding 101. It was such an inspiring weekend and I learned a great deal about how to approach some of the topics I discuss through...

A Few of My Favorite Social Media Tools

Social media tools are essential when it comes to sharing your message and story with the world. You can use the in-platform tools available but they won't help you when it comes to automating, scheduling, and generally making your life a little easier. I've brought...

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